education

Modern Day Focus Groups

You and your team settle in behind one way glass as eight women file into a room, all about the same age,…

New Aéropostale Concept Store Features Mobility And Interactivity

Forward-looking retailers no longer are combating the continual rise of online shopping, but increasing in-store engagement and sales by leveraging more interactive…

Best Buy Integrates With ShopSavvy Wallet To Better Connect With Mobile Shoppers

More consumers are tapping into smartphones to compare prices in brick-and-mortar store aisles. In fact, research completed via smartphones influences 5.1% of…

Goal Zero Boosts High-Tech Product Sales With Multimedia Training Platform

Store associates are vital contributors to shoppers’ brick-and-mortar browsing and buying experiences. Stellar in-store employees act as first-hand brand ambassadors that educate…

Best Practices For Harnessing The Power Of Video Marketing

As cutting-edge retailers consider various strategies for educating and engaging online shoppers, they are recognizing the success of video streaming sites such…

The NRF Integrated Mobile Initiative, Other Industry Partnerships, Help Guide The Future of Mobile Retailing

J. C. Penney and Starbucks are among the countless retailers announcing plans for, or currently moving to, a mobile payment initiative. Advancements in Near Field…

Best Buy Canada Adopts Content Management Solutions For Cross-Channel Consistency

As cross-channel browsing and buying behaviors continue to evolve, retailers can keep pace by delivering consistent and engaging experiences across all touch…

New Research Spotlights Opportunities For Big Box Retailers

Big box retailers such as Kmart, Target and Walmart strive to provide a “one-stop shop” for today’s time-starved and deal-oriented consumers. With…

CXPA Spotlights Customer Experience And Best Practices

As consumers continue to develop cross-channel shopping behaviors and preferences, it is vital that retailers create a compelling and consistent brand experience….

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