data privacy

Why Retailers’ Data Privacy Policies are the New Customer Experience

Brands have always focused on personal touches and customization for consumers, yet a recent eMarketer report found growing concerns around data privacy,…

As Consumers Lose Faith in Traditional Institutions, Brands are Bridging the ‘Trust Gap’

It’s been a rough couple of years, to put it mildly. A global pandemic, social unrest, the proliferation of “fake news” and…

Could Data Privacy Be Retail’s New Competitive Differentiator?

Some say that in the new era of retail, data is gold. For others, data is oil. Whatever valuable commodity data represents,…

‘A Reckoning for the Advertising Industry’: The Death of Third-Party Tracking Opens New Opportunities for Retailers

A new era of advertising is taking shape. Driven by growing consumer concern over how their personal data is being collected and…

Minimizing Legal Risks For Retailers That Use Biometric Data

Artificial intelligence (AI) tools offer retailers large chunks of data that are helpful in creating robust customer profiles, as well as curated…

data privacy

Why Retailers’ Data Privacy Policies are the New Customer Experience

As Consumers Lose Faith in Traditional Institutions, Brands are Bridging the ‘Trust Gap’

Could Data Privacy Be Retail’s New Competitive Differentiator?

‘A Reckoning for the Advertising Industry’: The Death of Third-Party Tracking Opens New Opportunities for Retailers

Minimizing Legal Risks For Retailers That Use Biometric Data

Discover the Companies Building the Metaverse (and What They Do)

With Brand Language Under a Microscope, AI-Powered Optimization Appeals to Marketers

2022 Customer Loyalty Data Study: What are the True Drivers of Loyalty in the Minds of Consumers?

5 Trends Shaping the Future of Ecommerce

7 Surprising Tax Facts That Will Impact Your DTC Strategy

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