data privacy

Data Privacy Concerns Usher in New Era of Hyper-Personalization

Privacy has always been a hot topic, but recently temperatures have been rising. From the Facebook Files to Netflix’s documentary The Social…

Short-Form Video and UGC are Reshaping the Realm of Influencer Marketing

If you spend any time at all on social media it’s hard to escape influencers, and there’s a good reason for that…

Why Retailers’ Data Privacy Policies are the New Customer Experience

Brands have always focused on personal touches and customization for consumers, yet a recent eMarketer report found growing concerns around data privacy,…

As Consumers Lose Faith in Traditional Institutions, Brands are Bridging the ‘Trust Gap’

It’s been a rough couple of years, to put it mildly. A global pandemic, social unrest, the proliferation of “fake news” and…

Could Data Privacy Be Retail’s New Competitive Differentiator?

Some say that in the new era of retail, data is gold. For others, data is oil. Whatever valuable commodity data represents,…

‘A Reckoning for the Advertising Industry’: The Death of Third-Party Tracking Opens New Opportunities for Retailers

A new era of advertising is taking shape. Driven by growing consumer concern over how their personal data is being collected and…

Minimizing Legal Risks For Retailers That Use Biometric Data

Artificial intelligence (AI) tools offer retailers large chunks of data that are helpful in creating robust customer profiles, as well as curated…

Leveraging Customer Insights to Drive Personalization – A Retail Perspective

Supply Chain Impacts, Understaffed Stores Create Customer Loyalty Challenges

Streamline Product Data Management to Maximize Multichannel Growth

From Merchant-Centric to Customer-Centric: How to Transform Online Product Discovery

The 2022 Holiday Planning Guide for Retailers

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