crosschannel strategies

Overstock Takes A Bet On TV Commerce

Overstock has been an early adopter for a variety of emerging tools and technologies, including being among the first merchants to accept…

Last-Minute Marketing Tips And Tactics For A Successful Q4

Total holiday sales in 2014 are expected to reach up to $986 billion, a 4.5% increase over the 2013 season, according to…

See’s Candies Creates Consistent Customer Experiences With Demandware

See’s Candies, a candy maker and retail chain, has selected the Demandware Commerce platform to refine its digital commerce strategies to create…

Hooters Takes Omnichannel Approach To Customer Loyalty

Up to 80% of U.S. consumers say they are more likely to become loyal to retailers that provide a seamless shopping experience…

DownEast Implements ThisThat To Guide In-Store Buying Decisions

Before shoppers make a final purchase decision online, many refer to peer reviews to ensure their product of choice has glowing reviews….

Trend Watch: Bringing The Mobile Retailing Experience In-Store With Beacon Technology

A shifting customer experience with an increasing emphasis on mobile technology has motivated retailers to adopt new solutions that supplement their in-store…

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