See’s Candies, a candy maker and retail chain, has selected the Demandware Commerce platform to refine its digital commerce strategies to create seamless omnichannel experiences.
Since its formation in 1921, See’s Candies has opened more than 200 shops nationwide and has established an e-Commerce presence. Responsive web design capabilities available within the Demandware Commerce platform will empower the retailer to create a consistent shopping experience across devices and screen sizes.
Using Demandware’s cloud-based platform, the See’s Candies merchandising and marketing teams also will be able to publish content and execute campaigns without IT assistance. As a result, online marketing campaigns and experiences can be altered based on shopper demands and preferences.
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“We needed a solution that would let us build an experience to meet the evolving needs of our customers,” said Julie Derry, Senior Director of Digital Commerce at See’s Candies. “Our goal is to bridge the physical and digital worlds; Demandware helps us ensure every element of our business is working together seamlessly.”
The Demandware platform also will help the e-Commerce site scale based on traffic patterns, especially during peak periods such as the holiday season.
