cross channel strategies

Millennials Embrace Mobile Motherhood

Millennials — those born between the early 1980s and early 2000s — have been characterized as the “me generation.” However, females in…

Über Digital Consumers Demand More Connected Store Experiences

More shoppers are demanding increasingly immersive and connected experiences. As they do, retailers must embrace state-of-the-art solutions that enable faster and more…

L.L. Bean, Zappos Among Retailers Recognized In Customer Service Study

There are a variety of new marketing and communication channels emerging on what seems like a daily basis. Although many retailers see…

Holiday Shoppers Still Prefer The Store Experience, SDL Survey Finds

Trends such as showrooming and online price comparison have caused retailers to adjust their strategies for connecting and engaging with shoppers across…

CVS/Pharmacy Unwraps Personalized Deals To Ease Holiday Shopping

The highly configurable nature of digital technology allows retailers to interact with customers whenever, wherever and however they care to shop. To…

True Religion Brand Jeans Ramps Up Email Marketing Results With Monetate

Relevancy is key to successful email marketing, especially in the age of tech-savvy, multitasking consumers. In fact, 26% of consumers say they’ll…

Indochino Drives Brand Awareness, Sales With Pop-Up Shops

Emerging brands and retailers are leveraging pop-up shops to acquire new customers and solidify relationships with loyal buyers. ETailers especially are seeing…

Julep Taps Brand Fans To Accelerate Growth, Product Development

Social media enables brands and retailers to assess the sentiment of thousands — and at times millions — of consumers at a…

Belk Inspires Brides-To-Be With Pinterest Sweepstakes

Shoppers are using Pinterest as a source of inspiration. For example, consumers turn to the social network to view photos and videos,…

Calendars.com Delivers On The Personalization Promise

As competition in the e-Commerce space continues to heat up, online retailers are focused on implementing solutions and marketing strategies that grab…

New Research: Organic Search Tops Customer Acquisition Initiatives

Retailers are investing in a mix of marketing methods across channels to boost customer engagement and ensure long-term loyalty. A key metric…

DICK’s Sporting Goods Turns Social Data Into Actionable Insights

For many retailers, collecting and analyzing the variety of data being generated across channels still is a constant struggle. Consumers’ increasing use…