E-Commerce Tracking And Attribution: Minefields To Avoid
By Paul Wright, CAKE Tracking and attribution of online campaigns can make e-Commerce marketers feel like they…
Executive Viewpoints September 19
Latest In: cross channel strategies
Millennials Embrace Mobile Motherhood
Millennials — those born between the early 1980s and early 2000s — have been characterized as the “me…
News February 6Über Digital Consumers Demand More Connected Store Experiences
More shoppers are demanding increasingly immersive and connected experiences. As they do, retailers must embrace state-of-the-art solutions that…
News January 31
L.L. Bean, Zappos Among Retailers Recognized In Customer Service Study
There are a variety of new marketing and communication channels emerging on what seems like a daily basis.…
News January 29How Do Your Video Results Measure Up?
Russ Somers, VP Marketing, Invodo Inc. Video has become a go-to tool for retailers and brands. The…
Executive Viewpoints December 23Kudos To The Retailers Hyper-Focused On Customer Engagement
By Debbie Hauss, Editor-in-Chief Each year at Retail TouchPoints we recognize retailers that go the extra mile in engaging with…
Executive Viewpoints December 11Holiday Shoppers Still Prefer The Store Experience, SDL Survey Finds
Trends such as showrooming and online price comparison have caused retailers to adjust their strategies for connecting and…
News November 8CVS/Pharmacy Unwraps Personalized Deals To Ease Holiday Shopping
The highly configurable nature of digital technology allows retailers to interact with customers whenever, wherever and however they…
News October 30Creating Moments Of Inspiration
As a retailer, it is so important to inspire and encourage customers to not only complete a purchase,…
Executive Viewpoints October 18Featured
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