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QR Codes Can Be A Window Display For The Mobile Customer

Whether used for window shopping, checking product ratings or searching for sales, smartphones are society’s latest shopping companion. They allow on-the-go consumers…

E-tailing Group Study Sees Growing Focus On Mobile, Tablets And Content Strategies

Today’s consumers are growing more savvy and accustomed to comparing prices and researching products across online platforms and in stores. Merchants must…

Gamification Offers Measureable Results For Marketing And Engagement

Many retailers utilize social media and mobile marketing tactics to build two-way communication with consumers, increase loyalty and optimize engagement. However, a…

Nu Skin Taps Translation Applications To Optimize Localization Strategies

A leading challenge of international expansion, whether physical or web-based, is language barriers. Nu Skin Enterprises, Inc., an international merchant of anti-aging…

New Study Helps Retailers Reach Millennials [Infographic]

To thrive and survive in the competitive marketplace, retailers must have a firm understanding of the shopping preferences, and browsing and buying…

Guitar Center Optimizes Customer Engagement By Localizing In-Store Shopping Experience

Retailers who personalize the shopping experience have a better chance of building a meaningful relationship with consumers. With a focus on localized…

Endeca Unifies Shopping Channels To Deliver Actionable Customer Insight

Concept: Endeca InFront is a customer experience management (CXM) platform designed to power adaptive digital experiences for customers through multiple channels. InFront…

Laura Geller Makeup Launches Facebook Store

As “F-commerce,” or Facebook Commerce, has become the latest social buzz word, retailers are increasingly turning to the largest social network as…

MEF Americas 2010 Event To Focus On Mobile Media & Commerce Strategies

2010 has been a growth year for mobile content and mobile commerce across the Americas — Latin America is now the world’s…

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