consumer analytics

Kantar Extends Global Reach with Acquisition of U.S. Market Intelligence Firm Numerator

Data analytics and brand consulting group Kantar has reached an agreement to acquire the consumer and market intelligence company Numerator from Vista…

PlaceIQ Raises $25 Million To Fuel Mobile Tracking

PlaceIQ, a company that helps brands use mobile data to better understand their customers, has raised $25 million in Series D funding….

Experian Sells Consumer Analytics Services To Symphony Technology Group

Experian completed the sale of two of its consumer analytics offerings — Hitwise and Simmons Research — to Symphony Technology Group (STG)….

OfficeMax Establishes New Retailer Partner Program

Office supply vendor and retailer OfficeMax is dipping into the channel world through a new “store-within-a-store” concept in which the brand is establishing a…

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