cdp

Retailer Lessons from iGaming Companies

Retailers are always looking to improve their game, with an eye to increasing sales, reducing costs and maximizing profitability. Retail competition has…

Bringing Retail Media to Main Street and Beyond: 6 Building Blocks for Success

In the last few years, point of purchase has emerged as a sweet spot for effective marketing. These days, it seems like…

Using Prebuilt Data Models? You Should Be

In 1978, LEGO introduced a brand new line of construction sets branded LEGO Space. The sets in the series included parts and…

The Rise of Real-Time CDP

The COVID-19 pandemic has taught businesses many valuable lessons. One of the most relevant learnings is that being suppositional is a sure…

The Home Depot Enhances CDP to Personalize the Shopper Journey

Using a combination of online and offline data sourced from across its organization, The Home Depot will offer product suggestions designed to…

Salesforce Acquires Evergage To Complement CDP Offering

Salesforce has acquired Evergage, a personalization and customer data platform (CDP), for an undisclosed sum. Karl Wirth, CEO & Founder of Evergage,…

Acquia Acquires AgilOne To Bring AI-Powered CDP Into Open Marketing Cloud

Acquia has acquired AgilOne, a customer data platform (CDP) solution provider, to bring new AI- and machine learning-driven capabilities to its web…

The Role Of The CDP In Personalization In Both Known And Anonymous Environments

For years, retailers have relied on various systems to store their shopper data and insights — from endpoint engagement systems to data…

Salesforce Previews CDP Release, Outlines Top 3 Holiday Trends

Pictured above: Dana Chery, Sr. Director, Service Cloud Product Marketing at Salesforce, Customer 360 implementation at discusses e.l.f. Cosmetics. Today’s businesses still struggle…

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cdp

Retailer Lessons from iGaming Companies

Bringing Retail Media to Main Street and Beyond: 6 Building Blocks for Success

Using Prebuilt Data Models? You Should Be

The Rise of Real-Time CDP

The Home Depot Enhances CDP to Personalize the Shopper Journey

Salesforce Acquires Evergage To Complement CDP Offering

Acquia Acquires AgilOne To Bring AI-Powered CDP Into Open Marketing Cloud

The Role Of The CDP In Personalization In Both Known And Anonymous Environments

Salesforce Previews CDP Release, Outlines Top 3 Holiday Trends

Harnessing the Power of Fitting Rooms: Elevating Visual Storytelling and Unified Commerce Experiences

3 Ways Generative AI is Transforming Brand Experiences

Getting Practical: Generative AI for Your Ecommerce Visuals

Personalization Challenges Aren’t Unique to Retail

Grocery Shoppers Seeking More Engaging Experiences, Holistic Health Offerings

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