cdp

The Rise of Real-Time CDP

The COVID-19 pandemic has taught businesses many valuable lessons. One of the most relevant learnings is that being suppositional is a sure…

The Home Depot Enhances CDP to Personalize the Shopper Journey

Using a combination of online and offline data sourced from across its organization, The Home Depot will offer product suggestions designed to…

Salesforce Acquires Evergage To Complement CDP Offering

Salesforce has acquired Evergage, a personalization and customer data platform (CDP), for an undisclosed sum. Karl Wirth, CEO & Founder of Evergage,…

Acquia Acquires AgilOne To Bring AI-Powered CDP Into Open Marketing Cloud

Acquia has acquired AgilOne, a customer data platform (CDP) solution provider, to bring new AI- and machine learning-driven capabilities to its web…

The Role Of The CDP In Personalization In Both Known And Anonymous Environments

For years, retailers have relied on various systems to store their shopper data and insights — from endpoint engagement systems to data…

Salesforce Previews CDP Release, Outlines Top 3 Holiday Trends

Pictured above: Dana Chery, Sr. Director, Service Cloud Product Marketing at Salesforce, Customer 360 implementation at discusses e.l.f. Cosmetics. Today’s businesses still struggle…

Which Brands are Rewriting the Rules of Loyalty Programs?

Recalibrating for the Next Normal

Get Post-Purchase Right or Risk Losing the Next Sale

Omnichannel Orchestration: How to Optimize Inventory Amid Shifting Consumer Behaviors & Industry Disruptions

cdp

The Rise of Real-Time CDP

The Home Depot Enhances CDP to Personalize the Shopper Journey

Salesforce Acquires Evergage To Complement CDP Offering

Acquia Acquires AgilOne To Bring AI-Powered CDP Into Open Marketing Cloud

The Role Of The CDP In Personalization In Both Known And Anonymous Environments

Salesforce Previews CDP Release, Outlines Top 3 Holiday Trends

Which Brands are Rewriting the Rules of Loyalty Programs?

Recalibrating for the Next Normal

Get Post-Purchase Right or Risk Losing the Next Sale

Omnichannel Orchestration: How to Optimize Inventory Amid Shifting Consumer Behaviors & Industry Disruptions

Personalized Content Motivates Purchases for 59% of Consumers

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