brand strategy

#RICE24 Keynote: Why Culture, not Demographics, can Be a Brand’s ‘Biggest Cheat Code’

It can be difficult for executives immersed in the business of retail to appreciate the cultural significance of the transactions they facilitate…

True Religion: Cultivating Brand Love from the ‘Intersection of Culture, Commerce and Fashion’

Every brand is fighting to win and keep customer loyalty, and True Religion is no different. The brand could easily take cues from its…

Rent the Runway Taps New CMO, Sets Sights on Profitability

After a tumultuous few years, Rent the Runway is seeking a fresh perspective to drive its marketing and advertising efforts to drum…

PepsiCo C-Suite Execs Reveal Strategies for Engaging Time-Starved Shoppers

The PepsiCo portfolio has evolved to include some of the most recognized, even beloved, food and beverage brands in the world. From…

Victoria’s Secret and Pink Debut Adaptive Intimates

Victoria’s Secret and Pink have launched their first collections of intimates for women with disabilities, called VS & Pink Adaptive. The brand’s…

3 Keys to Breaking into More Marketplaces

Marketplaces have become go-to destinations for consumers to browse a vast breadth of products and brands. For many, it’s the first place…

Join the Retail Trendcaster Webinar Series to uncover key 2025 retail trends, from AI and personalization to social commerce. Gain expert insights, data-driven predictions, and actionable takeaways to stay ahead in a rapidly evolving market.

Decoding the Subtle Messages Sent by a Product’s Packaging

Cool Colors, High-Contrast Lighting Prime Customers to Buy

Could Ecommerce Packaging be the Key to Customer Loyalty?

6 Ways Retailers Operate with Greater Agility and Drive Growth with Slack

brand strategy

#RICE24 Keynote: Why Culture, not Demographics, can Be a Brand’s ‘Biggest Cheat Code’

True Religion: Cultivating Brand Love from the ‘Intersection of Culture, Commerce and Fashion’

Rent the Runway Taps New CMO, Sets Sights on Profitability

PepsiCo C-Suite Execs Reveal Strategies for Engaging Time-Starved Shoppers

Victoria’s Secret and Pink Debut Adaptive Intimates

3 Keys to Breaking into More Marketplaces

Decoding the Subtle Messages Sent by a Product’s Packaging

Cool Colors, High-Contrast Lighting Prime Customers to Buy

Could Ecommerce Packaging be the Key to Customer Loyalty?

6 Ways Retailers Operate with Greater Agility and Drive Growth with Slack

Green Is Gold: Unlocking the Business Value of Sustainability in Retail

NRF: Retail’s Big Show 2025

NY NOW: The Winter Market

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