braintrust

Will Best Buy’s Services Make It The IoT Leader?

Best Buy is one of several retailers selling Internet of Things (IoT) and connected home devices within stores, but unlike its competitors,…

Tactics to Battle “Badvocate” Consumers Via Social Media Address By Braintrust

At General Motors, a social media team of six employees patrols the Web, tweeting, updating Facebook, and sometimes commenting on personal blogs…

RetailWire: Opinions Mixed On Microsoft’s Move Into Retail Arena

Borrowing a page from Apple’s playbook, Microsoft plans to open Microsoft-branded retail stores. Although details were limited, Microsoft said the stores’ purpose…

RetailWire: Kraft’s iPhone App Draws Eyeballs, Shopper Insights

Editor’s Note: This article is an excerpt from one of RetailWire’s recent online discussions. Each business morning on RetailWire.com, retail industry execs…

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