baby boomers

Moving into the Metaverse: Social Commerce Provides a Blueprint

Editor’s Note: Be sure to check out Part 2 of this series focusing on evolving consumer perceptions of the metaverse. The metaverse is a…

Report: From Exhausted Parents to Eager Activists, Modern Shoppers are More Diverse Than Ever

The past two years have been chaotic for the average person, which has impacted just what they’re looking for when they shop….

Study: More Than Half of Shoppers Across All Generations Prefer Email Communications

Customer communication is undoubtedly important. When consumers receive communications from a company, 96% feel loyal to the brand and 84% engage with…

Study: More Boomers Shopping Internationally, but They Prefer a Localized Online Experience

When it comes to cross-border ecommerce, one size emphatically does not fit all. COVID-19 spurred huge growth in the number of consumers…

Driving Retail Appeal Across Generations Takes More Than Just New Tech

While technology can be beneficial to the in-store experience, it’s easy for retailers to be over-enthusiastic about their customers’ appetite for the…