Aerie

Nurturing Influencers: How Adore Me, Walmart and Express Support Creators

The creator economy is worth approximately $104.2 billion, according to CBInsights, and that growth is poised to continue, especially as new solutions…

Inside AEO’s Inaugural ESG Report: A Blueprint for a Better World

American Eagle Outfitters, Inc. (AEO) has invested heavily in winning the hearts, minds and dollars of Gen Z consumers. From Roblox to…

Execs from Aerie, Coach, Forever 21 to Demystify Gen Z at NYC Event

Gen Z had $360 billion in disposable income in 2021 and this demographic’s spending power is always growing. To capitalize on this…

American Eagle Plans up to 250 Store Closures, Looks to Aerie for Growth

Shares of American Eagle Outfitters (AEO) were up today following the retailer’s 2021 investor meeting, where the company outlined plans to close…

AEO Revamps Tiered Loyalty Program To Build Engagement

AEO is rolling out a redesigned Real Rewards customer loyalty program for both the American Eagle and Aerie brands. The retailer seeks…

Report: Victoria’s Secret Cuts HQ Staff, Store Ops Exec Steps Down

Victoria’s Secret has laid off approximately 50 employees at its Columbus, Ohio headquarters, according to CNBC, which also is reporting that April…

American Eagle Will Open As Many As 75 New Aerie Stores In 2019

American Eagle Outfitters is positioning the Aerie banner for rapid growth, planning 60 to 75 new store openings for this year. The openings will…

Top Takeaways From Holiday Earnings: Store Closures Will Continue, Best Buy Comes Out A Winner

After retail got hit with the tough (though controversial) news that industrywide sales fell 1.2% in December, anticipation loomed — how did…

American Eagle Launches ShopBeacon In 100 Stores

American Eagle Outfitters (AEO) is the latest retailer to implement beacon technology, which is designed to help retailers better pinpoint consumers’ locations…

American Eagle Outfitters Drives Long-Term Profits With Project LASER

Retailers across verticals are restructuring marketing, inventory and other key processes to help keep pace with consumers’ demanding, multichannel shopping behaviors. …