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The Rise of Lo-Fi Content: What it is and Why it’s Dominating Influencer Marketing

Since the earliest days of online influencers in the late 2000s, internet stardom has taken many forms. From fashion bloggers to lifestyle…

How Flip is Flipping the Script on Influencer Marketing by Making Actual Customers its Stars

Online shopping has existed for 40 years or so now, depending on what starting point you use, and while it’s undergone many…

How Livestream Shopping Channels the Power of Influencer Marketing

Brands have long recognized the power of celebrities to influence the buying decisions of consumers. But the advent of reality TV, followed…

Influencer Marketing Spending Surges to $4.6 Billion — Here Are the Most Important Areas to Target

Influencer marketing spending in the U.S. is expected to reach $4.6 billion in 2023, double where it was just five years ago,…

Formula for Influencer Marketing Success: Give Creators Freedom — and Guardrails

Many brands are anxious to tap into the strong relationships that influencers have established with their followers, but may be wondering how…

4 Major Trends Driving Success in Influencer Marketing

Influencer marketing is not a new concept, but it’s enjoying newfound reach. According to Collabstr, even after climbing more than 40% in…

Why NFTs Will Change Brand and Influencer Marketing Forever

In the world of digital consumerism, non-fungible tokens or NFT technology is still a relatively new trend. Even though it has not…

Short-Form Video and UGC are Reshaping the Realm of Influencer Marketing

If you spend any time at all on social media it’s hard to escape influencers, and there’s a good reason for that…

Influencer Marketing and the Evolution of Social Commerce

“How do you define social commerce?” The answer may be different depending on who you ask. But Alessandro Bogliari, Co-Founder and CEO of The…

5 Tips for Maximizing Influencer Marketing’s Impact

A retailX panel of social media and influencer experts had a candid conversation about how influencers are driving the maturity of social…

The Influencer Marketing Tipping Point

In the new world of brand marketing, authenticity trumps all. You could say that influencers helped shape this new reality. In the post-COVID…

75% of Marketers Can’t Forecast Influencer Marketing ROI

While 93% of marketers are currently incorporating influencers into their marketing strategies, calculating their ROI remains a challenge: 3 in 4 marketers…

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