“How do you define social commerce?” The answer may be different depending on who you ask. But Alessandro Bogliari, Co-Founder and CEO of The Influencer Marketing Factory, firmly believes that social commerce should be defined as sales that can be completed within social platforms.
Platforms like Instagram and TikTok are rolling out more social commerce capabilities, which is creating significant opportunities for influencers and the brands they partner with. On Retail Remix, Bogliari discusses:
- The evolution of influencer marketing and creator partnerships;
- Social commerce considerations and strategic best practices; and
- Data on how consumers are currently interacting with, and buying on, social platforms.