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How Marketing Data Unlocks TikTok’s Power at Both Ends of the Funnel

Uncertainty about the ultimate fate of TikTok has been somewhat lost among the clouds surrounding other “T” things (tariffs and trade deals),…

How Cozy Earth Uses Personalized Marketing to Cozy Up to Customers

The Cozy Earth brand aims to exude what its name implies — coziness. According to Chief Marketing Officer George Davis, the brand’s…

How Virtual Influencers and AI are Transforming the Creator Economy

The creator economy is made up of about 207 million creators worldwide, and this sector is predicted to grow 22.5% annually until…

4 Rules for Maximizing Creator Investments from Top Influencer Your Rich BFF

Despite brief blips like the post-pandemic “deinfluencing” phase and intermittent conversations about “influencer fatigue,” influencer, or as it’s now more commonly called,…

Foot Locker Ups its Influencer Game with New Creator Platform, Chicago Bulls Partnership

Foot Locker is driving home is connection to sport culture with a series of new initiatives, including the debut of a platform…

HSN Launches Creator Platform to Build Direct Connections with Digital Influencers

Live shopping veteran HSN has launched a new creator platform, HSNfluencer, to directly recruit, manage and analyze its partnerships with online creators….

Walmart Debuts Immersive, Influencer-Led ‘Walmart Realm’ Experiences

Just a few weeks after making real-world products available for sale within Roblox, Walmart has debuted Walmart Realm. This immersive experience features…

Why UK Retailers Should Save Some of Their Christmas Marketing Spend for Chinese New Year

Christmas in the UK is already in full swing. The UK remains a global shopping destination and traditionally sees a significant influx…

Walmart Brings a Little ‘RomCommerce’ to its Holiday Marketing

Walmart is tapping into one of Americans’ favorite holiday traditions — watching holiday rom-coms — for a new 23-part, serial ad campaign…

The Power of Shared Experiences: Why Brands Should Prioritize Micro-Influencer Communities in 2024

Parasocial relationships are defined as the relationships that users develop with media personalities — and these interactions have a major impact. The…

RICE23: Coach Exec on Bringing Substance (and Marketing Savvy) to the Metaverse

A retailer’s marketing campaign is only as good as the creativity behind it, no matter how advanced the tools used to communicate…

5 Digital Marketing Trends Brands Should Pay Attention To

U.S. consumers keep spending despite historically high inflation, and with so many brands vying for attention in the digital space, it’s important…