Why Authenticity, Expertise and Passion, Not Follower Totals, Drive Influencer Marketing
While some economies are in flux, the creator economy is going strong — specifically, spending on influencer marketing...
FeaturesNovember 20, 2025
Search Results: influencer marketing
Filter by Topic
Filter by Type
The Rise of Lo-Fi Content: What it is and Why it’s Dominating Influencer Marketing
Since the earliest days of online influencers in the late 2000s, internet stardom has taken many forms. From...
Executive ViewpointsJuly 7, 2023
How Flip is Flipping the Script on Influencer Marketing by Making Actual Customers its Stars
Online shopping has existed for 40 years or so now, depending on what starting point you use, and...
FeaturesApril 18, 2023
How Livestream Shopping Channels the Power of Influencer Marketing
Brands have long recognized the power of celebrities to influence the buying decisions of consumers. But the advent...
Executive ViewpointsFebruary 23, 2023
Formula for Influencer Marketing Success: Give Creators Freedom — and Guardrails
Many brands are anxious to tap into the strong relationships that influencers have established with their followers, but...
FeaturesJuly 7, 2022
4 Major Trends Driving Success in Influencer Marketing
Influencer marketing is not a new concept, but it’s enjoying newfound reach. According to Collabstr, even after climbing...
Executive ViewpointsMay 13, 2022
Why NFTs Will Change Brand and Influencer Marketing Forever
In the world of digital consumerism, non-fungible tokens or NFT technology is still a relatively new trend. Even...
Executive ViewpointsMarch 18, 2022
Short-Form Video and UGC are Reshaping the Realm of Influencer Marketing
If you spend any time at all on social media it’s hard to escape influencers, and there’s a...
FeaturesMarch 15, 2022
Influencer Marketing and the Evolution of Social Commerce
Featuring: Alessandro Bogliari, The Influencer Marketing Factory “How do you define social commerce?” The answer may be different...
PodcastsJanuary 17, 2022
5 Tips for Maximizing Influencer Marketing’s Impact
A retailX panel of social media and influencer experts had a candid conversation about how influencers are driving...
FeaturesSeptember 2, 2021
The Influencer Marketing Tipping Point
Featuring: Lindsay Jerutis, ShopStyle Collective In the new world of brand marketing, authenticity trumps all. You could say...
PodcastsJune 14, 2021
Influencer Marketing In The TikTok Era
Featuring: Stacy DeBroff, Influence Central Influencer marketing has become a hot-button trend for brands and retailers alike. Lauded...
UncategorizedSeptember 14, 2020
Skincare CEO Reveals 6 Keys To Influencer Marketing Success
Influencers have become a mainstay in the beauty marketing world. Largely embraced in the color cosmetics space, influencers...
FeaturesAugust 6, 2020
Capgemini Expert Busts 5 Common Influencer Marketing Myths
Influencer marketing has emerged as a powerful method for building brand awareness, trust and overall reputation. And today,...
FeaturesJune 30, 2020
Redefining Influencer Marketing In The New Normal
Influencer marketing has seen explosive growth over the last few years as companies increasingly invest in the industry...
Executive ViewpointsJune 23, 2020
MeUndies Scales Up Influencer Marketing Campaigns With AI-Powered Matchmaking
Like many popular DTC brands, MeUndies has grown by delivering a feeling of authenticity within its messaging, expressing...
FeaturesApril 8, 2020H&M Boosts Micro-Influencer Marketing With Employee Ambassadors
H&M has launched an employee ambassador program, H&M Insiders, to build on its external influencer program. Each H&M...
NewsAugust 23, 2019
Influencer Marketing Delivers $3B Of Earned Media Value For $172 Million Investment
Influencer marketing has proven to be tailor-made for the highly visual, trend-oriented fashion and beauty industries. In fact,...
NewsJuly 15, 2019Top Stories
