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HSN Launches Creator Platform to Build Direct Connections with Digital Influencers

HSN has launched a new creator management platform.
Image courtesy HSN

Live shopping veteran HSN has launched a new creator platform, HSNfluencer, to directly recruit, manage and analyze its partnerships with online creators.

Powered by partnership management platform Impact.com, HSNfluencer allows the company to streamline its relationships with digital creators and influencers. The platform is designed to makes it easier for creators to engage with the HSN brand, share links and promote products through campaign-focused collaborations. Within the platform HSN is able to curate collections that creators can then browse and share with their audiences. Creators earn no-cap commissions for expanding HSN’s customer base.

“The influencer marketing industry is driven by creators building rapport with today’s discerning consumers,” said Rebecca Kerper, VP and Chief Digital Officer at HSN in a statement. “With HSNfluencer, we’ll be able to grow our ambassador program and showcase the mutually beneficial relationship between creator impact and customer engagement. The new creator platform enables us to improve the experience for creators who work with us, while also providing an engaging and convenient way for our customers to shop and discover HSN products.”

HSN also will leverage on-air personalities as creators within the platform, who will have their own storefronts. As a result, customers will be able to interact with their favorite HSN personalities and shop their curated collections on digital channels as well as TV.

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“Today’s consumers require social proof and recommendations from trusted sources, including creators, before they even consider purchasing from a brand,” said David Yovanno, CEO of Impact.com in a statement. “In the growing creator economy, expected to reach $480 billion by 2027, it is crucial businesses leverage partnerships with these trusted sources to make sure they meet today’s buyer where they are — seeking out authentic and transparent reviews and recommendations from those they trust, before making a purchase. HSN is an invaluable collaborator, and we look forward to empowering their creator and influencer success through our platform.”

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