Ulta Beauty to Begin Selling on TikTok Shop
Ulta Beauty will launch on TikTok Shop on March 17 in a bid to continue to extend its…
News March 16
Latest In: creator marketing
How Brands are Boosting Sales with Video on Amazon
Livestream shopping has proven a tough nut to crack in the U.S. despite the format’s wild success in…
Features November 11
Meta Debuts Customizable AI Agent to Help Brands Close the Sale
In its ongoing effort to leverage AI to drive ad performance across Facebook, Instagram and its messaging platforms,…
News October 2
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The Store Manager Bottleneck: Why Execution Is Retail’s Hidden Margin Killer
In today’s retail environment, store managers are no longer “just” operators. They are culture carriers, translators of strategy, problem solvers, and the primary architects of the customer experience. Every corporate…
June 1
How Google is Helping Marketers Adapt to the First AI-Powered Holiday Season
The introduction of AI into online search is precipitating a massive shift in the way users navigate the…
Features September 23
Two Years in, TikTok Shop is a Commercial Powerhouse: A Look at the Numbers
How the time flies — today TikTok Shop celebrates two years since its formal U.S. launch, and for…
Features September 12
Listen Now: From Red Carpet to Cart — Crafting Digital Experiences That Convert
Makeup artist Patrick Ta is a master of beauty, but mastering retail requires a whole different set of…
Features July 16
Driving Impact with Creators: Inside Ogee’s Advertising Playbook
Ogee provides makeup and skincare products that are “safe for your skin, safe for the planet.” But while…
Features March 24
4 Rules for Maximizing Creator Investments from Top Influencer Your Rich BFF
Despite brief blips like the post-pandemic “deinfluencing” phase and intermittent conversations about “influencer fatigue,” influencer, or as it’s…
Features October 29
Foot Locker Ups its Influencer Game with New Creator Platform, Chicago Bulls Partnership
Foot Locker is driving home is connection to sport culture with a series of new initiatives, including the…
News October 17Top Stories
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