The Key to Connecting with Gen Z: Plug into Their Fandom
As social media and digital connectivity continue to shape consumer behavior, especially among younger generations, brands are increasingly…
Features October 14
Latest In: creator marketing
Big Lots Looks to Bolster Lagging Sales with New Affiliate Program
Big Lots is moving full steam ahead despite its recent bankruptcy filing and sale. In addition to bringing…
News September 26
YouTube Expands Shopify Partnership to Amp Up Creators’ Affiliate Efforts
In 2023, people watched over 30 billion hours of shopping related videos on YouTube, according to the company.…
News August 20
HSN Launches Creator Platform to Build Direct Connections with Digital Influencers
Live shopping veteran HSN has launched a new creator platform, HSNfluencer, to directly recruit, manage and analyze its…
News July 9
Behind the Scenes of TikTok Shop with a Pioneering U.S. Seller
Toy company Educational Insights launched in 1962, long before the internet existed. Now the company has become the…
Features August 24
Havas Study Highlights 5 Key Social Commerce Preferences of Gen Z and Millennials
It’s no secret that social commerce — that is, retail interactions that begin (and sometimes also end) on…
Features July 24
YouTube Woos Creators with Expanded Access to Monetization Tools
As competition from TikTok and other social media players has increased, YouTube is continuing its ongoing push to…
News June 13
Pinterest Engages with Banana Republic for ‘Wedding Week’ Programming
Wedding season is in full swing, and searches on Pinterest for “wedding guest outfit inspiration” are up a…
News May 19
As Legislators Mull its Fate, TikTok Doubles Down on Creator Partnerships
TikTok’s future in the U.S. remains uncertain following last week’s Congressional grilling of CEO Shou Chew. Nevertheless, the…
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