More than two thirds (67%) of consumers say reviews influence their decision to buy a product, or to leave it on the shelf. The power of reviews, whether positive or negative, is significant: 88% of shoppers say they believe reviews as much as a personal recommendation from a friend.
Other stats on consumer buying behavior in the digital age:
• 81% of shoppers perform a search online before buying a product, and "near me" is the most popular search phrase to look for stores or products;
• 35% of consumers carry their smartphone with them while shopping in-store to compare prices; and
• 89% of consumers will stop transacting with a business after experiencing poor customer service.
Learn more in this infographic from Connext Digital.
Source: Connext Digital.