Retailers are accelerating the move to "phygital" — the digitization of the in-store experience. By 2021, 90% of retailers will offer Buy Online/Pick Up In-Store (BOPIS), and 75% will be able to identify specific customers in the store and have the ability to customize their visits.
By 2021 more store associates will be armed with the technology to help create more customized experiences:
- Mobile POS devices (87%);
- Mobile computers with scanners (86%);
- Tablets (85%); and
- Kiosks (78%).
For more glimpses into the future of retail, check out this infographic from Zebra.