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31% Of Consumers Stressed About Back-To-School Shopping

Nearly one third of back-to-school (BTS) shoppers rate their typical experience as "extremely" or "very" stressful. What's bothering these consumers? A perennial retail challenge, out-of-stocks, bugs one third of BTS shoppers, and 18% dislike unorganized store presentations with inventory in disarray.

Retailers have plenty of motivation to keep their stores neat, orderly and well-stocked during the BTS season: 62% of consumers plan to visit two or three stores to get everything their kids need. The top categories for in-store shopping are:

  • School supplies (86%);
  • Clothing/apparel (82%);
  • Shoes (81%); and
  • Classroom supplies (76%).

For more BTS data, check out this infographic from Sensormatic.

[click to expand]

Source: Sensormatic.

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