Nearly one third of back-to-school (BTS) shoppers rate their typical experience as "extremely" or "very" stressful. What's bothering these consumers? A perennial retail challenge, out-of-stocks, bugs one third of BTS shoppers, and 18% dislike unorganized store presentations with inventory in disarray.
Retailers have plenty of motivation to keep their stores neat, orderly and well-stocked during the BTS season: 62% of consumers plan to visit two or three stores to get everything their kids need. The top categories for in-store shopping are:
- School supplies (86%);
- Clothing/apparel (82%);
- Shoes (81%); and
- Classroom supplies (76%).
For more BTS data, check out this infographic from Sensormatic.