Mobile Projected To Reach 54% Of E-Commerce Sales By 2021

While mobile commerce accounted for 34% of global e-Commerce sales in 2017, the channel will continue to drive more growth: by 2021, m-Commerce is projected to reach 54% of digital sales worldwide.

Retailers seeking to grow their share of e-Commerce sales need a comprehensive marketing plan encompassing SEO, SEM, email and social media marketing, but they should pay special attention to mobile in-app advertising: 90% of the time users spend on smartphones (77% for tablets) involves using an app.

Learn more e-Commerce marketing tips in this infographic from Go People.

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Source: Go People.

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