While mobile commerce accounted for 34% of global e-Commerce sales in 2017, the channel will continue to drive more growth: by 2021, m-Commerce is projected to reach 54% of digital sales worldwide.
Retailers seeking to grow their share of e-Commerce sales need a comprehensive marketing plan encompassing SEO, SEM, email and social media marketing, but they should pay special attention to mobile in-app advertising: 90% of the time users spend on smartphones (77% for tablets) involves using an app.
Learn more e-Commerce marketing tips in this infographic from Go People.
Source: Go People.
