Managing the BOPIS Boom: 5 Strategies For Improving At-Store Pickup

Buy online, pick up in-store (BOPIS) was already a hot retail trend before COVID-19 hit earlier this year. With the rise of a pandemic that made consumers wary about shopping inside physical locations, BOPIS, or more accurately BOPAC (buy online, pick up at curb) became a lifeline for retailers as they began to cautiously reopen. And barring the near-miraculous development of a COVID vaccine by this fall, click-and-collect services will remain disproportionately important to retailers’ success in the vital Q4 holiday season.

Companies that cobbled together curbside pickup in response to the pandemic may have made it over the first hurdle, but the bar will get higher as consumers become increasingly discerning. This Retail TouchPoints Special Report identifies five strategies that can help retailers contain operating costs and protect margins while continuing to offer these popular programs:

  • Optimize inventory management throughout the supply chain;
  • Rethink staffing in light of new traffic patterns;
  • Double down on data;
  • Leverage dark stores; and
  • Accelerate timelines for testing and implementation.

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