In 2014, at least 52% of all retail sales will either occur online or be influenced by the online channel. Forward-thinking retailers like PC Connection are implementing a centralized system to manage their product information across their brick-and-mortar and online operations.
A best-in-class Product Information Management System (PIM) serves as a central product repository that handles all the tasks that a traditional e-Commerce or ERP system can handle and much more. With PIM in place, PC Connection was able to reduce new product introduction time by 80%.
In 2014, at least 52% of all retail sales will either occur online or be influenced by the online channel. Forward-thinking retailers like PC Connection are implementing a centralized system to manage their product information across their brick-and-mortar and online operations.
A best-in-class Product Information Management System (PIM) serves as a central product repository that handles all the tasks that a traditional e-Commerce or ERP system can handle and much more. With PIM in place, PC Connection was able to reduce new product introduction time by 80%.
With the added complexity of content sources and changing data formats from multi-channel retailing, retailers can tap PIM to provide architecture stability in a fast-paced marketplace.
Click below to watch this video and learn why a PIM system is right for your product management needs.
