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Future Proofing Your Digital Marketing Strategy in the Era of Constant Change 

Seismic shifts from the pandemic and beyond have had a dramatic impact on the retail industry. What began as a need to shop online due to safety precautions evolved into an unprecedented era of e-commerce — and it’s forever changed the way brands promote their products. 

Marketers must consider and assess every part of their online advertising strategy, with tactics ranging from more intentional Amazon placement to a social media presence that makes an impact. To win, brands must know their audience better than ever through data, engage them with relevant creative and continually adapt to meet their ever-changing needs. 

In this eBook, you’ll discover: 

  • Why retail media and social commerce will continue to represent a significant part of the overall digital ad market; 
  • How to build a future-proof digital marketing strategy for the short, medium and long term; and 
  • Where to double down in retail and social advertising to win against competitors. 

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Retail Trendcaster Webinar Series
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Uncovering What’s Next in Retail

On-Demand Limited Video Series

Q1 is a pivotal time for retail, with experts analyzing holiday sales and forecasting trends. View the full lineup of the Retail Trendcaster video series for insights on consumer spending, AI, personalization, social commerce, and more—helping you focus on what truly matters in 2025.

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Retail TouchPoints is a brand of Emerald X LLC. By clicking the button and submitting information, you acknowledge and agree that your information may be shared with corporate affiliates of Emerald X LLC, and other organizations such as event hosts, speakers, sponsors, and partners. Please read our Privacy Policy and our Terms Of Use for more information on our policies.

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