Digital Grocery Playbook: Utilizing Space, Tech and Associates to Meet Growth Challenges

The coronavirus pandemic has caused interest in digital grocery to skyrocket, and the trend isn’t slowing down: food and beverage ecommerce grew 90% in the four-week period ending July 12, compared to 35% for CPG ecommerce, according to the Coresight Research and IRI US CPG Sales Tracker. Making the most of this opportunity calls for rapidly bringing grocery operations into the digital age.

Grocery retailers are experiencing omnichannel traffic volumes they didn’t expect until years from now, putting pressure on their operations and creating new challenges across the supply chain, last mile and store. However, grocers that can meet these new customer demands have an opportunity to become frontrunners in this transformed space.

This Retail TouchPoints Special Report explores the key elements for keeping up with the explosive growth in digital grocery, including:

  • Take inventory tracking to the next level to avoid out-of-stocks;
  • Balance shopping and pickup experiences to keep all shoppers happy;
  • Maximize margins with loyalty programs and private label; and
  • Be mindful of freshness during pickup and delivery.

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