Capitalizing on the Retail Media Boom: 5 Tips to Maximize Value for Retailers and Brands

Every one of the top 10 retailers in the U.S. now has a retail media network (RMN), which should tell you something about where this trend is going (hint: toward ubiquity). It’s enough to make retailers without an RMN of their own scramble, particularly as companies like Amazon and Walmart report mind-boggling ad revenues.

As the retail media ecosystem rapidly evolves, this Retail TouchPoints special report dives into five key aspects retailers must consider when building out their own offering, including:

  • The importance of deep, integrated data measurement and insight capabilities;
  • Looking beyond the website to build an omnichannel retail media offering;
  • The shift that retail media is driving in the brand-retailer relationship;
  • Why considering the end consumer is critical to retail media success; and
  • How retailers can effectively go about introducing this new business model within existing organizational structures.

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