Every one of the top 10 retailers in the U.S. now has a retail media network (RMN), which should tell you something about where this trend is going (hint: toward ubiquity). It’s enough to make retailers without an RMN of their own scramble, particularly as companies like Amazon and Walmart report mind-boggling ad revenues.
As the retail media ecosystem rapidly evolves, this Retail TouchPoints special report dives into five key aspects retailers must consider when building out their own offering, including:
- The importance of deep, integrated data measurement and insight capabilities;
- Looking beyond the website to build an omnichannel retail media offering;
- The shift that retail media is driving in the brand-retailer relationship;
- Why considering the end consumer is critical to retail media success; and
- How retailers can effectively go about introducing this new business model within existing organizational structures.
Download the report now!
You can also learn more about the basics of retail media in our full guide here.