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Text/SMS open rates of 98%, and the fact that 90% of consumers open a text within three minutes, are boosting this messaging vehicle’s popularity among a wide range of businesses. In retail stores, even before COVID-19 raised safety concerns about in-person shopping, 69% of consumers said they would rather use their phones than approach an in-store employee.
Learn more about the effectiveness of texting and mobile communications in this infographic from Soprano.
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