Emerald Media Network

Episode 239

Why CarMax Has Revved Up AI Innovation

Featuring: Jim Lyski, EVP and Chief Growth & Strategy Officer, CarMax

You may think shopping online for a car (especially a used car) is overwhelming, even frustrating. But Jim Lyski is trying to change that.

As EVP and Chief Growth & Strategy Officer for CarMax, Jim has helped drive the company’s AI efforts, which span various touch points and all stages of the buying journey. Listen to get details into how CarMax is:

Evolving its value proposition to align with the new needs and expectations of consumers;
Investing in chat agents that provide proactive and reactive support to shoppers;
Creating opportunities for virtual, high-touch discovery and customization; and
Embedding personalization into the entire journey.

RELATED LINKS

Learn more about CarMax
See CarMax coverage on Retail TouchPoints
Download the ultimate guide to Gen AI

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The rules of retail are constantly changing. Today, we're in an exciting new era where brands can differentiate through experience and use technology to connect with customers in new and exciting ways. Retail Remix is a new podcast series brought to you by Retail TouchPoints, the industry's leading source for news, insights and research for all things customer experience. Every week, we sit down with someone who is helping put a new spin on the retail experience. Hear from the top practitioners, analysts and innovators in retail, and see what new engagement opportunities await.

Episode 239

Why CarMax Has Revved Up AI Innovation

Featuring: Jim Lyski, EVP and Chief Growth & Strategy Officer, CarMax

Subscribe:

Podcast is sponsored by

Retail Remix

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Episode 239

Why CarMax Has Revved Up AI Innovation

Subscribe:

Retail Remix

Episode 239

Why CarMax Has Revved Up AI Innovation

Subscribe:

Retail Remix

Your Holiday Retail Playbook Starts Here

Digital Sessions

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