RTP Launches The Retail Strategy And Planning Series

The holidays are almost here, which means retailers are refining their strategies for the season and developing their plans for the coming year.

Join Retail TouchPoints for the Strategy and Planning Series (#RSPS15), which is designed to help retailers across all product categories fine-tune planning as they head into the pivotal Q4 holiday season and beyond.

The series, which runs September 21-25, will offer tips, insights, metrics and trend data retailers need to prioritize their investments. Over the course of nine webinars, attendees will have the opportunity to learn from retail thought leaders and brands that have implemented leading-edge strategies and technologies designed to boost efficiency and improve customer experiences across all channels. Sessions include:

Monday, September 21

• Revenue Rescue: Saving Sales When Shoppers Stray
  If a shopper strays from the online purchasing path, it tends to be on product pages or in the shopping cart. From a survey of more than 100 retailers, Bronto has uncovered optimum product page abandonment strategies and shopping cart marketing efforts.

• Use In-Store Location Data To Create A Better Customer Experience And More Sales
  Retailers that aren’t measuring and analyzing in-store behaviors are missing out on prime information that they could use to improve the shopper experience and boost sales. Fujitsu’s Keith Swenson explains why retailers can’t afford to ignore in-store analytics.

Tuesday, September 22

• StubHub’s Field Guide To Preventing Competitor Price Scraping, Unwanted Transactions, Brute Force Attacks, And Click Fraud
  A great e-Commerce site provides a great shopping experience for customers. But this great experience comes at a price. Through the web, competitors can monitor your inventory, pricing and customer behaviors. Find out how StubHub combats this problem by implementing web site security and infrastructure management strategies.

• Leverage Product Intelligence To Improve Category Performance This Holiday Season
  Finalizing holiday assortment is just the first step. Next, retailers need to ensure that it sells! During this session, Forrester’s Sucharita Mulpuru will uncover the steps retailers can take to improve product performance during the holiday shopping season.

Wednesday, September 23

• Mobile In The Workplace. What Are You So Afraid Of?
  If your first instinct when you see a store associate using a mobile device is that they are slacking off, you might want to take a closer look. Many retailers already are experiencing the benefits of equipping store staff with mobile devices. Learn about the benefits of in-store mobility during this session, featuring Empower Software Solutions.

• Optimizing The Shopper Journey: Best Practices For In-Store Analytics
  All retailers strive to earn customer loyalty and drive ongoing sales. To win shoppers’ repeat business, retailers must understand and meet customer expectations. During this session, RetailNext’s Tom Martell will spotlight how in-store analytics can help brands separate from the pack and win increased loyalty.

Thursday, September 24

• Build Referrals For The Holiday Season And Beyond
  Shoppers want to tell friends and family about their favorite brands, products and services. Learn how companies like Walmart, Starbucks and AAA are taking advantage of this phenomenon by using a referral API to build advanced marketing campaigns.

• Creating A Customer-Centric Web Site
  A compelling and secure e-Commerce site can help retailers lift profits through the holiday season and beyond. Executives from Symantec and ROI•DNA will examine how retailers can apply their understanding of customer needs and expectations to create a customer-centric web site.

Friday, September 25

• Why You Need Sensor Fusion In Your 2016 Retail Analytics Strategy
  Retailers are gaining valuable insights by connecting previously unconnected assets in stores. Join Shaun Kirby of Cisco Consulting Services, and find out how acting on these insights can improve operational efficiencies and the shopper experience.

Once registered, attendees have the option of joining one or all sessions. Just click any of the links above to secure your spot for The Retail Strategy and Planning Series!