Trend Watch

Pop-Ups Allow Luxury Brands to Get Just a Bit Funky

Many luxury brands communicate their heritage and the promise of an elevated shopping experience via store design: traditional colors, subtle lighting and…

NRF Big Show 2022 Returns to In-Person Format Despite COVID Challenges

Against daunting odds, the 2022 National Retail Federation Big Show once again brought retailers and suppliers face to face IRL from Jan….

From Direct-to-Consumer to Direct-to-Community: How DTC Brands Can Build a Sustainable Model for Growth

Direct-to-consumer (DTC) brands have a unique advantage in that they own the entire customer experience — and perhaps most important, all the…

Does a Wine’s Taste Represent the Next Frontier in Digital Personalization?

As consumers spend more time and money online, brands and retailers are feeling greater pressure to stand out. Advanced merchandising and more…

Execs from Allbirds, Crocs and 7-Eleven Top List of 2021 Retail Innovators

Redefining ‘Successful Store Design’: Digital-Physical Integration and Sustainability Come to the Fore

The role of the store is continuing to evolve as consumers’ digital behaviors accelerate — one of the key reasons why experts…

Brand Building in the Age of Values-Driven Retail: 5 Secrets from DTC Leaders

Myriad studies have pointed to the rise of “conscious consumers” or “values-driven consumers.” But as the market of sustainable, ethical and socially conscious goods continues…

Holiday Store Experience Survey: Consumers Prioritize Safety Over Immersive Shopper Journeys

The holiday season has always been prime time for retailers to roll out new marketing campaigns, events and experiences that draw people…

Mitigate Supply Chain Challenges with Data and Proactive Customer Communication

The retail ideal can be described succinctly as “Three P’s and a T”: The right product, in the right place, at the…

As Consumer Demand for Inclusion Rises, Retailers Must Tackle Legacy Issues and Attitudes

Brands and retailers are feeling mounting pressure — from consumers, shareholders and even their boards — to be more inclusive. More and…

Winning Windows Returns for 2021 Holiday Season: Nominations Now Open

The store window has always been prime real estate for brand storytelling, but this is especially true during the holiday season. Department…

How True Religion and Supreme Reaped the Benefits of ‘No Marketing’ Marketing

Within its 25-year lifespan, Supreme has evolved from a highly local New York City institution to a world-renowned lifestyle brand with a…

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