Today’s savvy, digitally connected consumers don’t see separate commerce and marketing channels. Instead, they see brands and experiences.
As a result, consumers expect that their favorite brands and retailers provide a real-time, 360-degree view of products, offers and more. Most importantly, they want to be able to complete a purchase on the channel of their choice, and have it delivered through any channel and at any time.
Further illuminating consumers’ heightened expectations, 71% of shoppers said they expect to view in-store inventory online, while 50% expect to buy products online and pick them up in a store of their choice, according to findings from Accenture and Forrester Research.
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