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Zendesk Integrates SurveyMonkey And MailChimp Into Platform

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SS Zendesk image 042414Constantly improving and refining customer service strategies should be a top priority for retailers. Whether it means implementing new training methods or installing technology, merchants must always consider how they can improve the customer service experience across all channels.

Zendesk, a provider of customer service software, has integrated with SurveyMonkey and email marketing platform MailChimp to enable retailers to conduct proactive customer surveys and email campaigns. As a result of the integration, the software has three new features that can help retailers further their customer engagement efforts and build long-lasting relationships with customers.

Customer Lists enables marketers to engage directly with shoppers beyond traditional customer support channels such as the call center. Lists can be organized based on various criteria, including tenure, usage and interests. Retailers can then engage with these customer lists by sending them a SurveyMonkey survey or a MailChimp email campaign.

SurveyMonkey Create allows retailers to build and send customized surveys so they can collect comprehensive product and service feedback from customers. Data from these surveys can be tapped to help retailers make more informed business decisions and address issues in a timely fashion. Using MailChimp Campaign, retailers can create and distribute targeted emails based on a variety of factors, such as billing cycles and customer tenure, to drive ongoing communication and engagement.

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“Companies spend more time engaging with their customers through support than almost any other part of their organization,” said Adrian McDermott, Sr. VP of Product Development at Zendesk. “Together with MailChimp and SurveyMonkey, we’re helping customer service teams transform from solving reactive customer requests to building lasting customer relationships.”

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