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TeleSign Behavior ID Biometric Analysis Designed To Combat Fraud

Mobile identity solutions provider TeleSign has launched TeleSign Behavior ID, a software development kit that enables web and mobile applications to measure and analyze a user’s behavioral biometrics in order to provide an additional round of authentication.

Behavior ID is designed to analyze user data even after a person has been verified with traditional security measures such as passwords. The solution can help prevent account takeover attempts on retail sites even if a hacker has a user’s correct account credentials.

The solution collects and evaluates a complex mix of mouse movements, keystrokes, graphical user interface interaction and advanced behavioral algorithms that combine to generate a user profile.

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Behavior ID then delivers a “similarity score” and a “confidence ratio” based on the set of behavioral biometric traits that are collected and analyzed throughout the user journey, from initial account creation through ongoing access and usage of an account.

Based on specific consumer logins and activity you choose to monitor, Behavior ID will rate the user’s current interactions against their profile and provide a recommended action to allow, challenge or block access to the account.

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