Poq has updated its platform to include three major features and a performance upgrade, four months after closing a $21 million funding round:
- Visual Search— An image recognition-powered feature designed to reduce the number of text-based searches and increase conversion rates, Visual Search enables shoppers to snap a picture or upload an already existing image (e.g. from Instagram or Pinterest) and quickly receive similar matches to their desired item — all on the app;
- Currency Switcher— Retailers can now add multiple currencies, allowing consumers to switch between countries and currencies and enabling retailers to target and engage customers beyond their borders; and
- iOS12— This latest update includes features that quicken in-app actions and group notifications, and increase control over app screen time. Poq leverages new iOS12 features and provides retailers with immediate support for the update to provide a smooth transition.
Within the app,a new settings microservice is designed to distribute configurations more efficiently, improving opening and load time speed. The app also enables users to store bag and wish list information locally on the device.