MoovCheckout Analyzes Checkouts To Reduce Shopping Cart Abandonment

Moovweb has introduced a solution designed to take on the shopping cart abandonment problem many e-Commerce retailers experience. With the MoovCheckout solution, these retailers can aim to deliver a frictionless shopping experience and increase conversions at the checkout.

MoovCheckout includes two major features — Catalyst and Business Manager.

Catalyst transforms checkout flows to increase conversion rates. The solution analyzes more than 400 different elements within the checkout process so that retailers can use the feature to apply checkout best practices.


With Business Manager, retailers can view and measure key e-Commerce metrics such as conversion rates and abandonment rates. Specifically, they can:

  • See exactly where their consumers drop off from the checkout funnel;

  • Identify which fields may be problematic, and what could be causing delays to checkout;

  • Segment their customers based on the traffic source and create custom checkout flows for each segment; and

  • Use this data to deploy new experiences and test conversion rates on any segment of their customers.

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