For decades, loyalty programs have encouraged customers to visit stores and buy from retailers on a more ongoing basis. These programs are undoubtedly a mainstay for large brands and retailers, but smaller businesses also can capitalize on these initiatives.
Loyalzoo has launched a loyalty app that enables independent retailers to build and manage their own brick-and-mortar, online and mobile loyalty programs. Retailers can add their own logos and colors to the app in order to make the customer experience more aligned with their brand image.
The Loyalzoo app also allows retailers to send customers mobile push notifications and integrate their programs with social networks. When consumers register for the Loyalzoo app using Facebook, their check-ins automatically appear in their friends’ Facebook feeds, giving retailers valuable reach and exposure.
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Consumers can receive points and rewards in a store by checking in using the Loyalzoo app. To earn additional points, consumers merely give their name to the associate at the point of sale.
