Fittery, an e-Commerce marketplace that matches shoppers to clothing from a variety of brands online, launched Nov. 19, 2015 and exclusively fits men’s shirts and accessories.
Consumers using the site can fill out a questionnaire detailing body size and shape measurements, to find clothes across the Internet that fit them. With properly fitting shirts and accessories, customers are less likely to return the items purchased online, giving them a more satisfying shopping experience.
Based on their information and the database of measurements for all the brands and products that Fittery offers, the algorithm serves up an array of personalized options, rated by how well they will fit the customer’s body.
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For their part, retail brands can gain insight into consumer data, particularly pertaining to what clothing and accessories will be a proper fit going forward. Brands can then tweak their sizing to reflect the needs of their consumer base. And with the likelihood of fewer product returns, retailers can potentially lower the expenses associated with them.
