Artifi Simplifies Product Customization For Online Retailers

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Retailers are striving to differentiate their brands by allowing customers to personalize product designs, colors and styles.

Artifi is helping retailers provide more relevant online shopping experiences with its cloud-based, mobile-friendly customization engine. The solution is designed to replace personalization configurators and make product customization more cost-efficient and less time consuming for e-Commerce businesses.

“Now more than ever, companies are looking to offer customers the opportunity to customize products,” said Rupesh Agrawal, Founder and CEO of artifi. “Until now, developing personalization configurators to support this effort has been time-consuming, costly and the customization capabilities limited.”


The solution integrates with a variety of existing e-Commerce platforms, including Demandware, hybris and Magento. Businesses using the solution can maintain complete control of their user interface in order to provide a unique brand experience for their consumers. Artifi also provides 3D product design customization, allowing retailers to show customers every side of their products in an effort to make the online shopping experience more detailed and compelling.

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