Flagship stores have become fertile testing grounds for brands and retailers eager to create more seamless and enjoyable shopping experiences.
Rebecca Minkoff is the latest designer to unveil her omnichannel vision through a partnership with eBay Inc. The new connected store in SoHo, New York City, has a thriving ecosystem consisting of a large touchscreen display, RFID tags, interactive fitting rooms and mobile apps.
“As a woman, I felt there was a lot missing from retail stores that I wanted to offer my customer,” said Rebecca Minkoff, Creative Director. “There are pain points in the shopping experience in traditional retail that I wanted to address.”
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Watch the below video to see how the Rebecca Minkoff flagship creates a more connected, luxurious and enjoyable shopping experience:
