Adore Me, an online-only lingerie retailer, has launched a branded online gaming platform designed to reward consumers and their favorite charities.
The Adore Me Play For Good(s) online game is designed to allow shoppers to play games while winning prizes and contributing to a charitable cause. The first game release is based on the well-known game 2048, in which players need to slide numbered tiles on a grid and combine them to create a tile with the number 2048. More games will be released in the near future.
“The Adore Me online game is a way for us to redefine how fashion brands engage with their customers,” said Morgan Hermand-Waiche, Founder and CEO of Adore Me. “We work hard to provide our customers with the most engaging and immersive experience possible, and our online game is a pioneer in this field.”
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The gaming experience was developed in partnership with Onor, which provides a marketing platform that touts several skill-based game templates, self-serve features for experimenting with prizes and other elements that marketers can quickly alter throughout the duration of the campaign.
“We really see Onor’s technology as an important data-driven platform that drives new customer acquisition, customer engagement and loyalty,” said Hermand-Waiche in an interview with Retail TouchPoints. “The platform is native and opt-in — not forced on the user or distractive — driven by earned media through its customer friendly social features and it builds relationships, so it is not only focused on the next transaction.”
Players can access Play For Good(s) from any device — desktop, tablet and mobile — and can select a charity they want to sponsor. Adore Me currently has partnerships with the Check Your Boobies cancer awareness fund and Third Wave Fund for gender justice. For every game played, Adore Me will donate 5 cents to the selected cause. Customers also have the opportunity to win a variety of prizes, including up to $20 off their next purchase and free lingerie sets.
“The Adore Me online game is an extension of our approach to including core values as an integral part of our business model,” Hermand-Waiche said. “Our commitment to being affordable, inclusive and empowering women has been key in driving our super-fast growth. It was very natural for us to put our commitment to female-oriented causes in the forefront, and to reward our customers when they do the same.”
Adore Me is promoting the game on its web site and mobile app, so customers can easily access it across all devices. “We also will be featuring the game in our upcoming customer newsletters and leverage our wide social reach — with over 665,000 followers on Facebook — to drive awareness to the game,” Hermand-Waiche said. “We hope that many of our customers will share the love and the experience with their friends, so they too could do well while doing good.”
