Toys ‘R’ Us has appointed Amy von Walter as Executive VP of Global Communications and Public Relations, effective March 14, 2016. Von Walter will be responsible for the company’s external and internal communications, as well as media relations, crisis management, brand reputation and philanthropic efforts.
Von Walter joins the company from Best Buy, where she led the corporate communications and brand public relations functions as VP of Communications and Public Affairs. She also held leadership positions in public relations, public affairs and corporate communications at the U.S. Department of Homeland Security, Target and HealthPartners.
“Communications touches every aspect of our business and is especially critical as we strive to grow our brand presence throughout the world and make our culture a competitive advantage,” said Dave Brandon, Chairman and CEO of Toys ‘R’ Us, Inc., in a statement. “Amy brings proven leadership experience at several global brands where she strategically and effectively communicated with key stakeholders.”
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