Toys ‘R’ Us has named Lance Wills as its first global Chief Technology Officer (CTO). The New Jersey-based retailer added the position to its leadership team to help improve its digital strategy and performance.
Wills previously was Global Head of Digital Technology for American Eagle Outfitters, and also served as VP for Direct and Omnichannel Technologies at Macy’s.
As CTO Wills will be responsible for “ensuring the enhancement of the customer experience by creating a seamless approach through all available shopping channels,” according to a company statement. Wills, who will start in his new position on June 13, will report directly to chairman and CEO Dave Brandon.
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