Omnichannel marketing platform provider Splio has promoted Charles Wells, a 30-year technology and digital marketing veteran, to Chief Marketing Officer.
Wells, who joined the company in August 2017, was already helping to lead the Splio rebranding strategy that was undertaken this year, which aims to reposition its place in the market by reworking products and pushing a more up-to-date visual identity. Wells also will focus on designing a global marketing and communication strategy for the company, highlighting Splio’s objective to advance its digital and international marketing efforts.
"Charles Wells joined us to advance our C2B marketing vision," said Mireille Messine, CEO of Splio in a statement. "His product expertise and his global connections make him the ideal person to communicate about our platform to marketers around the world."
Prior to joining Splio, Wells served as Chief Product and Marketing Officer at HiPay Group, where he was responsible for product, global marketing and user experience. Before that, he held Chief Product Officer positions at PrestaShop and SmartFocus, according to his Linkedin profile.