ShopMy, a platform designed to transform creator marketing into measurable performance channels, has launched its first consumer-facing shopping platform. At the new platform’s core is Circles, a feature that allows customers to curate their own shop through trusted creators whose recommendations collectively shape what items they see.
The new customer-facing platform integrates ShopMy’s network of more than 175,000 creators and 1,000+ band partners, with Thingtesting’s verified customer reviews coming soon. It’s designed to deliver a multi-curator shopping experience, with guidance coming from trusted groups rather than a single voice.
“This is the most complete expression of our vision to date,” said Harry Rein, Co-founder and CEO of ShopMy, which has facilitated more than $500 million in brand sales, in a statement. “We were founded on the belief that taste, technology and design could make creator recommendations more accessible and actionable. Now we’re bringing that same innovation directly to consumers.”
The consumer shopping experience on ShopMy includes:
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- Circles: Shoppers can build custom Circles or follow curated Circles from their favorite creators and friends. As consumers interact with the platform, ShopMy develops a personalized “Taste Profile” to deliver increasingly tailored recommendations;
- Search, Latest Finds and Where to Buy: Instant access to creator recommendations without scrolling through hectic feeds and stories;
- Wishlisting and organization: Centralized browsing and savings across all of a shopper’s favorite creators; and
- Most popular: Designed to reduce decision fatigue through community-validated choices.
In addition to these consumer benefits, ShopMy also provides brands with access to high-intent shoppers through trusted creator curation, with premium placement and direct engagement opportunities on the roadmap for future implementations. For creators, ShopMy is designed to transform recommendations into lasting revenue streams, creating permanent storefronts that become part of audiences’ regular shopping routines. For example, when shoppers save items to their wish lists, they remain commissionable for creators indefinitely, ensuring lasting revenue potential.
