Shelfbucks Inc., an iBeacon promotion platform for retail stores,has appointed retail industry veteran Bill Martin, Founder of ShopperTrak, as Chairman of its Board Of Directors.
Martin will continue to serve as Executive Vice President of ShopperTrak, and will remain active in the company’s day-to-day operations. He takes over the Chairman position from Brett Hurt, Founder of Bazaarvoice and Coremetrics. An early Shelfbucks investor, Hurt will remain on the company’s Advisory Board.
Martin will leverage his extensive knowledge of the retail industry to oversee Shelfbucks and the company’s ongoing growth. He will guide the company’s strategic planning, operations and marketing efforts.
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Shelfbucks tapped Martin due to his success in raising awareness of traffic management and analytics solutions in the retail marketplace. With Martin’s guidance, Shelfbucks aims to make beacon-based solutions more common investments in the industry.
Two decades ago, “Bill Martin transformed the retail landscape by delivering an emerging technology to pioneer new ways for retailers to measure performance, create the best shopping experience and achieve new growth,” said Erik McMillan, CEO of Shelfbucks. “He introduced retailers to the concept of ‘conversion rate.’ With beacon technology now moving to the forefront of retail innovation, there is no person more qualified to help steer Shelfbucks through the hurdles of disrupting a market as we transform the in-store promotion industry.”
