RetailNext Names Former IBM Exec As CMO

RetailNext, a provider of in-store analytics solutions, has hired Marc Dietz as its new CMO.

Dietz most recently served at IBM, heading its SaaS strategy and marketing efforts during a period in which the company acquired Coremetrics, DemandTec and Silverpop. He led all marketing efforts at DemandTec prior to its $440 million acquisition by IBM.

“We are pleased to welcome Marc to RetailNext’s world-class team of engineers, retailers, and software professionals,” said Alexei Agratchev, CEO and Co-Founder of RetailNext. “Marc’s depth of experience and demonstrated skill in creating comprehensive marketing strategies will be instrumental as RetailNext continues it explosive growth toward becoming the de facto standard in the retail analytics industry.”