RetailMeNot Appoints Tarleton CEO As Founder Moves Into Chairman Role


RetailMeNot has appointed Marissa Tarleton as CEO, effective Jan. 7. Tarleton has served as CMO of RetailMeNot since 2015, leading the company’s brand, consumer and B2B marketing and communications initiatives.

As CMO, Tarleton launched two new sub-brands, RetailMeNot Everyday, which provides print coupons for groceries, restaurants and local stores, and RetailMeNot Rx Saver, a drug price comparison site. Both brands were rebranded in early 2018. The Everyday brand had originated from a collaboration with Valassis, while the Rx Saver brand was an acquisition. These initiatives helped deliver significant growth in customer acquisition while also building new revenue streams for RetailMeNot, according to a company statement.

Tarleton also was named a top 50 CMO on the inaugural Forbes CMO Next list in 2018, due to her thought leadership in data-driven mobile marketing. Prior to RetailMeNot, she held multiple regional and global marketing and e-Commerce leadership roles at Dell. Prior to Dell, Tarleton worked in advertising for both Ogilvy & Mather and Foote Cone & Belding.


As part of the transition, Cotter Cunningham, Founder and outgoing CEO of RetailMeNot, will move into a chairman role. He also will take on a new role with MacAndrews & Forbes, the holding company that owns RetailMeNot, to work on emerging technology ventures and initiatives.

Cunningham founded RetailMeNot in 2009 and made more than 15 acquisitions, raised nearly $300 million in venture capital and led the organization to an IPO in July 2013. In 2017, RetailMeNot was acquired by Harland Clarke Holdings, a wholly owned subsidiary of MacAndrews & Forbes.

Tarleton will report to Erik Prusch, the new CEO of Harland Clarke Holdings.

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