Advertisement

Patagonia CEO Steps Down After 12 Years With Retailer

Patagonia President and CEO Rose Marcario is stepping down from her role, effective June 12. The retailer’s transition will be led by COO Doug Freeman as the company seeks a new leader. 

Marcario spent 12 years with Patagonia. During her tenure she spearheaded the move of the Outdoor Retailer trade show from Utah to Colorado as a way to leverage brand strength for conservation goals; oversaw the company’s strategy to protect millions of acres of public land; and gave away more grants to grassroots activism than during any time in the company’s history. She also founded the company’s in-house venture fund and Patagonia Action Works, a digital hub for environmental activists. 

“Rose has grown our advocacy efforts in ways I could never have imagined,” said Yvon Chouinard, Founder of Patagonia in a statement. “With Rose at the helm, we are leading an overdue revolution in agriculture, challenging this administration’s evil environmental rollbacks, growing a movement to increase voter participation in our elections and raising the bar on building our product in the most responsible manner possible.”

Advertisement

Featured Event

View the Retail Trendcaster Webinar Series on-demand to uncover key 2025 retail trends, from AI and personalization to social commerce. Gain expert insights, data-driven predictions, and actionable takeaways to stay ahead in a rapidly evolving market.

Advertisement

Advertisement

Retail Trendcaster Webinar Series
Days
Hours
Minutes
Seconds

Uncovering What’s Next in Retail

On-Demand Limited Video Series

Q1 is a pivotal time for retail, with experts analyzing holiday sales and forecasting trends. View the full lineup of the Retail Trendcaster video series for insights on consumer spending, AI, personalization, social commerce, and more—helping you focus on what truly matters in 2025.

Brought to you by
Retail TouchPoints
Access Now
Retail TouchPoints is a brand of Emerald X LLC. By clicking the button and submitting information, you acknowledge and agree that your information may be shared with corporate affiliates of Emerald X LLC, and other organizations such as event hosts, speakers, sponsors, and partners. Please read our Privacy Policy and our Terms Of Use for more information on our policies.

Access The Media Kit

Interests:

Access Our Editorial Calendar




If you are downloading this on behalf of a client, please provide the company name and website information below: